How a broken window actually helped his business Businessman

Nick Rodriguez is not considered to be quiet under pressure. But when a man threw a glass bottle through the window of his cup shop, he did not scream, panic or moved. He closed the door, checked his employees, and Keppt went.

It was the first time he bet on his mercy instead of anger.

Rodriguez is the owner of Fater Creations, a bakery and eating based in Fairfield in California, known for his outrageous taste of cupcakes – to think chicken and waffles, Margarita and one literally called “infarction”. But they’re not just delicacies that keep people coming back. It’s Rodriguez.

“People can get a cake anywhere,” says Shawn Walchef from Cali Bbq Media Restaurant Podcast. “They come here because how we feel.”

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When his shop was viral on Instagram, with a video that reached 11.2 million views, he did not turn to the victim. He remained rooted in what his business was doing at work for 12 years: authenticity, creativity and persistent service.

Now the famous video shows that a man breaking the window of famous bottles with a bottle. Rodriguez never retired. Nor did the voice apply. “Break the window to repair,” he says. It followed more narratives than the incident itself. Customers flooded, not with gifts of sympathy, but with the order of cupcakes.

And behind the scenes, its provider of insurance, another (and Restaurant Sponsor), quickly intensified, covered the damage and helped him to go with the bike. It wasn’t his story about origin, but he reflected it.

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Watch your passion

Rodriguez worked at AT&T, but hated it. Funny that he was fired deliberately, and maybe it is true. But he already had a backup plan.

After raising over $ 1,200 to charity care, the all-in Bicking was from home. Within 15 months he opened his first facade. He built a company without investors or loans, just a lot of butter, hustle and bustle and community buzzing on social media.

Even today, with two places and more than 150 flavors, Rodriguez still holds it harsh. His second shop has no kitchen, so his staff bakes everything in Fairfield and manually by hand. And while some entrepreneurs obsess with perfect branded or viral content, Rodriguez publishes anything that feels good.

“My followers hear my voice in what I write. It matters,” he says. “If you have a small business owner, just a post. Be chaotic. Be real. Not everyone will love you. That’s okay.”

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The attitude of the cam cancel when the story of the window threw out online. The comments were rolling, some supportive and some vicious – a kind that tries to tell you who you are, how you think, and even who you voted for, all of them were about how you treated the explosion of a foreigner. In the end, Rodriguez turned off the comments.

What did not turn off was the message. The same thinking that passed through the company burnout, two table Laungches and several viral firefighters is the one that moves it forward.

“No one will ever love your business like you,” says Rodriguez. “You have to protect it. Become it cleverly.”

The window broke. His voice did not – and Neith undertook.

Related: This chef lost his restaurant for a week when Michelin called. Now he returned by improving one recipe.

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