Why this CEO reduced $ 500,000 per product – and what every founder can learn from Businessman

I helped to start a moment more than five years ago and I have witnessed first -hand as the brand’s charges not only talks about integrity, It lives. What affects me more than products, advisory board and partnership is thinking for it. And it starts at the top.

Jeff Byers, co -founder and CEO of Momentus, is not your typical complement to the executive company. Jeff, a form of USC and NFL offensive Linman, is the father of three boys, a leader of values ​​and someone who is not afraid to sweat the best performance product if science does not last long.

This is exactly what he did with Fadogie, supporting male hormone support, which brought revenues of $ 500,000 a month.

“When we look at a set of research during our quarterly review, it has no longer been fulfilled or standard,” Jeff told me during a recent conversation. “We are not in chasing every trend. We are here to build trust and offer only what scientifically sounds.” Byers explained that it is difficult to gather the team, because in the short term it has been high activity.

This quality above the quantity, science-over-shum is one of the reasons why it will become a brand for the best athletes, military professionals and everyday high-performance.

With many years of experience in the nutrition and accessories industry, I am just how messy and misleading this space can be. It is exceeding hype, free regulations and confusion of consumers. Many products make a bold claim, but few of them are supported by real research or certifications that mean anything. “Made in the US,” for example, often means “here” mixed, not that ingredients are American sources or even clean.

“It’s easy to run the company’s supplement,” says Jeff, the goal “It’s hard to do it right.” As a form of athlete NFL formed by discipline and failures, Jeff shared a strong mantra from her coach USC Pete Carroll, which became the principle of how he leads today: “Do it better than ever before.”

Related: I behaved with my health as a business. It changed my life

Jeff’s approach is refreshing: focusing on basic products supported by the most suitable science – such as creatine, protein and omegas, what the brand calls “Moment Three ™”. These essentials are difficult to obtain sufficient love only from the diet and have a strong science to promote lean muscle mass, brain health and long -term performance.

Intoread of Flowing on the market trends SKU, Moments doubles to what works, and then ensure that these procity meet the gold standard of NSF certification and the accident to the label. This is unusual in a category where what is listed on the bottle is not always what is inside. “It’s not better,” Jeff says. “Better is better.”

With the same thinking, the company recently launched “The Women Three ™” composed of iron+, calcium and vitamin D3 to focus specifically on women’s physiology, led by the moment “co -founder and President Eric Wood and renowned physiology Dr. Stacy Sims.

Jeff is also one of the few leaders in space who do not pretend envelopes are magical bubbles. I agree with his philosophy that health is first behavior. Accessories are literally, added. He quickly pointed out that the growth of the complementary industry parallelized the increase in chronic health conditions in the US, not the opposite. More accessories are more unhealthy and it is a driver why he and his team focus on simplification, not complicating.

His personal health philosophy is based on the 80/20 rule and the results of consistency. Jeff told me, “If we can help people build better habits around nutrition, sleep and recovery, and then support it with the right tools, we do our job.”

Pulling a product such as Fadogia or NMN (removed two years ago due to updated FDA regulations) is not easy, especially if these products are highly margins. However, Jeff considers these decisions to be a long -term investment in the brand. The aim is to build a brand that people can believe – not only because they say the right thing, but because they follow action. That’s what is different.

This long -term approval allows you to innovate the moment of liability. The brand cooperates with some of the best minds in sports science and medicine, including Dr. Andrew Huberman, Dr. Stacy Simse, Dr. Andy Galpina, Louisa Nicola and others, and develop every product with strict testing and intention. Not all certifications are created equivalent and Jeff ensures that the moments of use are meaningful.

Related: I work almost 50+ hours at the weekend and rarely I feel tired

Jeff’s leadership was not without failure. One of the most formative periods of his career came after the merger of the moment in the previous society. His mantra at that time? “Don’t die!” Now he describes this as their biggest opportunity and the biggest mistake.

“We tried to set up a new direction instead,” we shared two different cultures, “he shared.” I tried to make everyone happy, and if you do it, you don’t satisfy anyone. “

It took six to nine months to reconstruct for the company again. The lesson he learned is that if you set a bright northern star, you don’t have a culture. And without culture you have confusion.

This clarity today was a characteristic feature of the brand. Moments are not trying to be all things for all people. It is love to be the most trusted company with a performance accessory in the world – and it’s on the way.

In addition to business, Jeff is the father of three and a husband who is deeply determined to show at home, not just at work. He puts off the phone away in time and prefers the presence. He explains that the lines quickly blur when you build society, and if it does not appear for your family, nothing else really cares.

This intention is manifested in the way it leads, with transparency, only and tireless focus on the mission. In a world where it is tempting to shrink quickly, chasing trends or throwing spaghetti on the wall to find out what is rising, the form of Broncos and Carolina Panthersal Counman plays a different game. It is a game rooted in trust, science and the first leadership of man. That’s what older brands create.

Whether you are building an additional company or any launch, Jeff’s story is a reminder: doing the right thing may not be a Fastet to success, but it may be likely that it can help you build a permanent brand.